Either in a single ad/promo or across a whole campaign, Warner Bros. Discovery should always be represented by a mixture of genres and talent from across our global brands; from real-life entertainment to blockbuster movies, news and sport.
All our brands require IP approval for both the use of imagery and how it is used; some brands and talent have specific restrictions about who or what they can appear next too.
Imagery
Characters that capture hearts. Iconic moments that define decades. Our imagery embodies the depth and connection of beloved stories and classic worlds.
Our photography style is as vibrant and dynamic as the stories that we tell. We choose relevant and iconic moments that come from the movies and shows our creators have brought to life.
Images should have clear subjects and focal points with surrounding space. Ideally, select photography where the subject is not too close in the frame to allow for masking and using our framing devices.
Incorrect Usage
- Don’t use images that show drug use, drinking, smoking, overtly sexual content, etc.
- Don’t use imagery that is too busy and without a clear focal point.
- Don’t use screenshots of footage.
- When using imagery with a gradient, crop it so the background appears natural.
- Don’t use imagery that is not high-resolution.
- Don’t flip imagery.
- Don’t separate talent.
- Don’t colorize talent.
