Design Philosophy: Exponentially
Our design philosophy is inspired by the moment when a creator frames a shot.
This direction invites you to enter Warner Bros. Discovery’s bold, rich worlds. Worlds that are exponential, forever building into infinity, forever expanding and alive.
A frame that keeps changing, revealing new perspectives. You feel yourself drawn in, propelled by Warner Bros. Discovery’s clear vision— and by the diverse stories that open new ways of seeing, feeling and being.
Design Principles
Growing exponentially ……..
The Warner Bros. Discovery visual identity system feels like it is forever building into infinity, and is imaginative and alive.
Bringing in new connected perspectives
Amplifying voices, building bridges and connecting to one another. We bring this to life through the deliberate use of our broad color spectrum and combining imagery with careful thought.
Conveying quiet confidence
Compelling, approachable, yet reassuring, stemming from the ambition of the original logo, the design system is expressive, yet bold and constrained.
Expanding the broadest spectrum
Rich, bold imagery representing the universe of the broadest and deepest stories told—from truth to nature to fantasy. From our color palette to our imagery, we embrace breadth and depth of Warner Bros. Discovery.
