2. /
  3. Identity
  4. /
  5. Color
  6. /
  7. Color Specifications

Color Specifications

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    Hero Palette

    Our hero brand colors are Space Blue, Blue and Indigo.

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    Space Blue

    • HEX #04006c
    • RGB 4/0/108
    • PMS 288
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    Blue

    • HEX #015cfe
    • RGB 1/92/254
    • PMS 2175
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    Indigo

    • HEX #5128f2
    • RGB 81/40/242
    • PMS 2098
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    Vivid Palette

    Always use the color specifications shown here to maintain consistency across all channels and media. RGB and Hex values are for digital applications.

    CMYK and Pantone values are for printed touchpoints. An incorrect application of RGB colors in a CMYK document setup, and vice versa, can result in off-brand values.

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    Black

    • HEX #000000
    • RGB 0/0/0
    • PMS Black 6
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    Space Blue

    • HEX #04006c
    • RGB 4/0/108
    • PMS 288
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    Sapphire

    • HEX #0022af
    • RGB 0/34/175
    • PMS 293
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    Blue

    • HEX #015cfe
    • RGB 1/92/254
    • PMS 2175
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    Cyan

    • HEX #00e0ff
    • RGB 0/224/255
    • PMS 306
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    Aquamarine

    • HEX #29f5d5
    • RGB 41/245/213
    • PMS 3385
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    Forest Green

    • HEX #007e1c
    • RGB 0/126/28
    • PMS 7740
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    Green

    • HEX #0ac962
    • RGB 10/201/98
    • PMS 2270
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    Gold

    • HEX #ffc200
    • RGB 255/194/0
    • PMS 7549
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    Orange

    • HEX #ff8a35
    • RGB 255/138/53
    • PMS 2025
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    Sunset Orange

    • HEX #fd5912
    • RGB 253/89/18
    • PMS 2026
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    Red

    • HEX #ee2041
    • RGB 238/32/65
    • PMS 192
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    Pink

    • HEX #ff71f2
    • RGB 255/113/242
    • PMS 238
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    Violet

    • HEX #9000e8
    • RGB 144/0/232
    • PMS 266
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    Indigo

    • HEX #5128f2
    • RGB 81/40/242
    • PMS 2098
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    Neutral Palette

    Always use the color specifications shown here to maintain consistency across all channels and media. RGB and Hex values are for digital applications.

    CMYK and Pantone values are for printed touchpoints. An incorrect application of RGB colors in a CMYK document setup, and vice versa, can result in off-brand values.

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    Gray

    • HEX #c8c4c6
    • RGB 200/196/198
    • PMS Cool Gray 4
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    Gray Blue

    • HEX #538cc6
    • RGB 83/140/198
    • PMS 2143
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    Dark Teal

    • HEX #176886
    • RGB 23/104/134
    • PMS 2224
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    Teal

    • HEX #00a7b5
    • RGB 0/167/181
    • PMS 7710
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    Emerald Green

    • HEX #038566
    • RGB 3/133/102
    • PMS 569
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    Ochre

    • HEX #ce7e46
    • RGB 202/126/70
    • PMS 7412
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    Earth

    • HEX #af4f41
    • RGB 175/79/65
    • PMS 7523
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    Rose Pink

    • HEX #dd6c98
    • RGB 221/108/152
    • PMS 2045
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    Mauve

    • HEX #987ba5
    • RGB 152/123/165
    • PMS 667
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    Eggplant

    • HEX #492478
    • RGB 73/36/120
    • PMS 3566
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    Dark Purple

    • HEX #3b3758
    • RGB 59/55/88
    • PMS 5265
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