We celebrate the rich and diverse points of view that enliven every story. Our framing device brings the bold imagination of our creators to life with movement, expansiveness and endless possibilities. The viewers are pulled into our worlds while we reach out and enter theirs.
The various framing devices can be used to hold footage, color, text, texture or all four. When applied to motion, the various framing devices should be used interchangeably, but also chosen to best suit the footage and format available.
This section helps introduce each of the framing devices one at a time. They should be combined with restraint. All bespoke use of the framing devices (i.e. any application of them outside of our templates and toolkits) should be sent to the global brand team for approval.
Basics
Our framing devices provide new, dynamic points of view in both static and motion executions. The sections of our devices can be used to hold imagery, color, text, texture or all four.
Ripple Device
Corner Device
Shutter Device
